Is it me or do partnerships in healthcare seem to be everywhere and in demand?
Among the world’s great‐but‐ loosely‐applied terms, “partnership” is ranked very high up on the ladder. I think somewhere below “community” and “value proposition”.
First of all, who would want to be against “working in partnership,” at least in principle? The surplus of labels employed—collaboratives, alliances, coalitions, consortia, and more— only adds to the confusion. Sometimes confusing the most important person…the customer.
Some healthcare solutions providers and consultancies, are partnerships of owners who share the risks and rewards of their business.
Other business partnerships are projects owned and/or managed jointly by two or more companies that may bring complementary strengths to help the customer solve a particular issue(s). The most common generic term for these is “joint venture.” So “partnership” is often legal term of art in the business world.
