Working with Michael has always been a great experience, and educational from a founders prospective. Many times early founders are locked into the dynamics of our product and customer needs, without any clear vision of our brand or market strategy. Michael does a great job bringing all the dynamics together, and helps with breaking them down into phases. There is definitely no one silver bullet in the healthcare marketplace, but it’s very important to stay the course even if you find a need to pivot. Quite often you’ll find that your pivot is part of your path, and should not be viewed as failure. Working with Michael allowed us to keep an open mind, and realize that every move needs to be strategic!